Stories
Razorpay Partners With OpenAI To Launch ChatGPT Ads For Indian Brands
- •Razorpay has partnered with OpenAI to help Indian businesses launch and manage advertising campaigns on ChatGPT.
- •Razorpay's growth marketing platform Engage will assist companies with product catalogues, campaign creation, and performance tracking.
- •Initial brands participating in the initiative include Fastrack, Tanishq, Tata Neu, Shaadi.com, and Axis Max Life.
- •The shift to conversational discovery allows users to find products through natural language queries rather than traditional keyword searches.
- •Justdial has also integrated its local business discovery capabilities with ChatGPT to help users find local services.
Key Questions Answered
Razorpay has partnered with OpenAI to help Indian brands launch and manage advertising campaigns on ChatGPT using its growth marketing platform, Engage. Engage provides technology and operational support, including preparing product catalogues, structuring feeds, creating and managing campaigns, and tracking performance with the help of an AI agent and human oversight.
The initial ChatGPT Ads initiative involves several prominent Indian brands, including Fastrack, Traya, Tata Neu, Rivaah by Tanishq, Shaadi.com, Axis Max Life, Tanishq, Palmonas, and the Narsee Monjee Institute of Management Studies (NMIMS).
Justdial has integrated its local business discovery capabilities with ChatGPT, allowing users to find local businesses and access information such as ratings and service details through conversational queries.
