Stories
Razorpay Partners with OpenAI to Expand ChatGPT Ads in India
- •Razorpay collaborates with OpenAI to enable Indian brands to advertise on ChatGPT Ads via Razorpay Engage, its Growth Marketing Platform.
- •Razorpay Engage will assist brands in preparing catalogues, launching campaigns, and measuring performance on ChatGPT Ads.
- •Early participants include major brands like Fastrack, Traya, Tata Neu, Tanishq, Shaadi.com, Axis Max Life, Palmonas, and NMIMS.
- •The partnership addresses the evolving consumer discovery process, where users describe needs conversationally rather than using keywords.
- •Razorpay Engage provides technology and operational layers, including an AI agent, to manage and optimize campaigns on ChatGPT Ads, with human oversight.
Key Questions Answered
Razorpay Engage helps Indian brands prepare their product catalogues, launch campaigns, structure product feeds, and measure performance on ChatGPT Ads. It also utilizes an AI agent built around ChatGPT Ads best practices to manage campaigns across diverse consumer contexts, backed by human oversight.
Early participating brands include Fastrack, Traya, Tata Neu, Rivaah by Tanishq, Shaadi.com, Axis Max Life, Tanishq, Palmonas, and the Narsee Monjee Institute of Management Studies (NMIMS).
Consumers are shifting from simple keyword searches to describing what they are looking for through conversational prompts. This conversational exploration creates a high-context discovery environment where a single product can be relevant across various needs and questions.
