Stories
OpenAI Expands ChatGPT Advertising With New Visual Formats and Tracking Tools
- •OpenAI is testing a new visual ad format starting in the United States, allowing brands to showcase products through clearly labelled images separate from user-generated content.
- •The company is building robust measurement infrastructure by partnering with platforms like LiveRamp, AppsFlyer, and Tealium to help advertisers track conversions and attribution.
- •OpenAI is addressing brand safety in dynamic AI conversations by collaborating with DoubleVerify and Integral Ad Science on independent suitability evaluations.
- •The push allows OpenAI to monetize its massive audience of 1.2 billion weekly users beyond traditional subscriptions while integrating ads directly into the decision-making process.
Key Questions Answered
Advertisements will be shown to logged-in adult users on ChatGPT's Free and Go subscription plans. Meanwhile, paid subscription tiers including Plus, Pro, Business, Enterprise, and Education will remain completely ad-free.
OpenAI integrates with measurement platforms like Hightouch, Tealium, and LiveRamp to funnel conversion data. It also supports reporting through AppsFlyer, Triple Whale, Adjust, Northbeam, Branch, and others, alongside incrementality measurement pilots with Haus, Measured, and WorkMagic.
OpenAI enforces automated reviews, human oversight, and ongoing monitoring alongside Negative Phrases to keep ads away from sensitive contexts. Additionally, the company partners with DoubleVerify and Integral Ad Science for independent brand-suitability evaluation pilots.
