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Tanishq Pioneers Jewellery Advertising on ChatGPT Ads in India
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Storyboard•23-09-2026, 13:37
Tanishq Pioneers Jewellery Advertising on ChatGPT Ads in India
- •Tanishq has launched advertising campaigns on ChatGPT Ads in India, targeting high-intent consumers for its Gold Exchange and Rivaah by Tanishq initiatives.
- •The brand aims to engage consumers at the moment of exploration for jewellery purchases, leveraging AI-led discovery in a conversational environment.
- •Tanishq's Gold Exchange Programme offers a transparent way for consumers to exchange old gold for new jewellery, a key focus of the ChatGPT Ads campaign.
- •The initial campaign run has shown encouraging, benchmark-beating results, indicating the platform's potential for meaningful consumer engagement.
- •HiveMinds is managing the campaign, with Razorpay serving as the official launch partner for ChatGPT Ads in India, opening a new marketing medium for brands.
Key Questions Answered
Tanishq is utilizing ChatGPT Ads to reach high-intent consumers specifically for its Gold Exchange and Rivaah by Tanishq campaigns.
The campaign is being managed by HiveMinds, while Razorpay serves as the official launch partner for ChatGPT Ads in India.
Advertisements are being introduced and shown to logged-in adult users who are using ChatGPT's Free and Go tiers.
