Stories
Banks, Insurers and Brands Explore AI-Led Consumer Discovery on ChatGPT
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CNBC TV18•05-10-2026, 17:49
Banks, Insurers and Brands Explore AI-Led Consumer Discovery on ChatGPT
- •Major brands including IndusInd Bank and Bajaj Life Insurance are advertising on ChatGPT to reach consumers shifting to conversational AI for product research.
- •OpenAI's expansion of ChatGPT Ads allows companies to engage users during natural language discovery rather than relying solely on conventional keyword searches.
- •Razorpay has partnered with OpenAI via its Engage platform to help Indian businesses like Tanishq, Fastrack, and Tata Neu launch and manage ad campaigns.
- •Real estate developers such as Sattva Group are testing ChatGPT Ads for property discovery and lead generation integrated directly into CRM systems.
- •Beyond paid ads, platforms like Justdial and Glance are integrating AI discovery to connect users with local businesses and personalized shopping suggestions.
Key Questions Answered
IndusInd Bank has started advertising its credit card offerings on ChatGPT, while Bajaj Life Insurance has noted it is among the early BFSI brands in India to run ads on the conversational AI platform to meet changing customer behavior.
Razorpay has partnered with OpenAI to help Indian companies launch and manage campaigns through its Engage platform, providing support for product catalogue preparation, feeds, campaign creation, and performance measurement.
Sattva Group has launched a controlled pilot for its Sattva Lumina residential project in Bengaluru to test ChatGPT Ads for property discovery and lead generation, routing consumer enquiries directly to the developer's CRM system.
