one18

Stories

The creator base also includes 25% first-time creators, according to Meesho, indicating that the platform's content-commerce ecosystem is drawing participants who are new to the creator economy.
S
Storyboard•06-10-2026, 12:03
Meesho Creator Commerce Surges 152 Percent as Tier 3 and 4 Markets Drive Growth
  • •Meesho reported a 152 percent year-on-year growth in Net Merchandise Value for its Content Commerce business over the past 12 months.
  • •Tier 3 and Tier 4 markets accounted for 66 percent of orders, driven by an active base of 1.6 lakh creators where 90 percent are nano creators.
  • •Homemakers and young graduates made up 40 percent and 30 percent of the active creator base respectively, with 81 percent hailing from non-metro India.
  • •Over 4 lakh sellers have opted into the Content Commerce ecosystem, leveraging performance-linked creator partnerships to boost product discovery and sales.
  • •Meesho’s short-form video feature Video Finds recorded nearly 4,800 crore content views and 9,000 crore minutes of watch time during the period.
Read Full Article on Storyboard in English

Key Questions Answered

Meesho's Content Commerce business recorded a 152% year-on-year growth in Net Merchandise Value (NMV) over the last 12 months.

Tier 3 and Tier 4 markets accounted for 66% of Content Commerce orders, with non-metro India representing 81% of the active creator base.

Around 90% of the 1.6 lakh active creators on Meesho's Content Commerce ecosystem during the period were nano creators.

Similar Stories

D2C Shipments Surge 31.4% During Festive Sale With Tier 3 Cities Driving 45% Of Orders

D2C Shipments Surge 31.4% During Festive Sale With Tier 3 Cities Driving 45% Of Orders

S
Storyboard
The growth is also increasingly coming from smaller cities

Meesho Reports 152 Percent YoY Jump in Content Commerce Sales

M
Moneycontrol
Meesho Shares Surge 6 Percent As Content Commerce NMV Triples

Meesho Shares Surge 6 Percent As Content Commerce NMV Triples

C
CNBC TV18
Meesho shares rise in trade.

Meesho Shares Surge Up to 6 Percent Following Robust Second-Quarter Update

M
Moneycontrol
Ecommerce Orders Surge 31 Percent In Festive Week With Quick Commerce Jumping 85 Percent

Ecommerce Orders Surge 31 Percent In Festive Week With Quick Commerce Jumping 85 Percent

S
Storyboard
The playbook says 10-to-20-minute delivery is compressing the cycle between product discovery, trial and learning, particularly for products suited to impulse-led purchases. Quick commerce accounted for 16-17% of India’s e-commerce GMV in 2025, according to the report.

Quick Commerce to Drive 45-50% Incremental E-retail GMV by 2030: WPP Media

S
Storyboard