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Meesho Shares Surge 6 Percent As Content Commerce NMV Triples
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CNBC TV18•06-10-2026, 12:36
Meesho Shares Surge 6 Percent As Content Commerce NMV Triples
- •Shares of Meesho Ltd. jumped 6% after reporting a 152% year-on-year growth in Content Commerce Net Merchandise Value for the 12 months ending August 31, 2026.
- •Growth was heavily driven by nano creators, homemakers, and consumers from non-metro areas, with 81% of active creators coming from outside major cities.
- •Tier 3 and Tier 4 markets accounted for 66% of Content Commerce orders, led by cities like Varanasi, Agartala, Jabalpur, and Madurai.
- •Meesho's short-form video platform, Video Finds, generated nearly 4,800 crore content views and 9,000 crore minutes of watch time over the past year.
- •More than 4 lakh sellers have joined the ecosystem, utilizing a performance-linked commission model for creators to drive sales across fashion, electronics, and home products.
Key Questions Answered
Meesho's Content Commerce NMV grew 152% year-on-year for the 12-month period ended August 31, 2026, driven by rising participation from nano creators, homemakers, and consumers in smaller non-metro cities.
Shares of Meesho Ltd. surged 6% on Tuesday, October 6, 2026, following the company's business announcement regarding its Content Commerce unit.
About 90% of Meesho's 1.6 lakh active creators were nano creators with fewer than 10,000 followers, and 81% came from non-metro India, with Tier 3 and Tier 4 markets making up 66% of orders.
