Stories
Meesho Reports 152 Percent YoY Jump in Content Commerce Sales
- •Meesho's content commerce sales value increased by 152 percent year-on-year over the past 12 months, driven by creator-led video shopping.
- •The platform currently features 1.6 lakh active creators and over 4 lakh participating sellers in the Content Commerce programme.
- •Demand is heavily driven by smaller cities, with 65 percent of content commerce demand and 66 percent of orders originating from Tier 3 and Tier 4 markets.
- •Nano creators, homemakers, and students make up the majority of the content creator base, helping consumers discover and understand products in local languages.
- •Meesho integrates creators into its core commerce flywheel and utilizes artificial intelligence to assist creators with scripts, captions, and personalized video generation.
Key Questions Answered
Meesho’s content commerce business experienced a sales value increase of 152 percent year-on-year over the last 12 months, and its Net Merchandise Value (NMV) surged by 141 percent year-on-year in the first quarter of FY27.
Around 90 percent of creators are nano creators, while homemakers and young students or graduates make up about 70 percent of the creator cohort. Geographically, smaller cities drive 65 percent of demand, with Tier 3 and Tier 4 markets accounting for 66 percent of total orders.
Meesho uses AI to help creators produce content, enhance scripts and captions, evaluate materials, and personalize videos for users. Additionally, an AI-enabled creator toolkit provides performance insights, highlights top-performing SKUs, and guides creators toward generating higher-quality, revenue-producing content.
