one18

Stories

The playbook says 10-to-20-minute delivery is compressing the cycle between product discovery, trial and learning, particularly for products suited to impulse-led purchases. Quick commerce accounted for 16-17% of India’s e-commerce GMV in 2025, according to the report.
S
Storyboard•30-09-2026, 13:00
Quick Commerce to Drive 45-50% Incremental E-retail GMV by 2030: WPP Media
  • •WPP Media launches a new 'Commerce-First Launch Playbook for India' highlighting the evolving role of e-commerce, quick commerce, retail media, and creator-led discovery.
  • •The playbook emphasizes moving beyond campaign-led models, using commerce platforms for demand discovery, proposition testing, and agile scaling.
  • •Tier 2+ cities are identified as key testing grounds, with 65% of new e-retail shoppers in 2024-25 coming from these regions.
  • •Quick commerce, with its 10-20 minute delivery, is compressing the product discovery-to-trial cycle, especially for impulse purchases.
  • •WPP Media India introduces a 90-day gated launch operating system and other tools to help brands achieve repeatable omnichannel scale.
Read Full Article on Storyboard in English

Key Questions Answered

According to WPP Media's playbook, quick commerce could contribute 45% to 50% of incremental e-retail gross merchandise value (GMV) through 2030.

India's online retail market concluded 2025 with an e-retail gross merchandise value reaching approximately $65–66 billion, growing 19–21% in value terms.

Gen Z emerged as a critical cohort accounting for 40% to 45% of e-retail shoppers and contributing 50% of incremental e-retail orders in 2025.

Similar Stories

The creator base also includes 25% first-time creators, according to Meesho, indicating that the platform's content-commerce ecosystem is drawing participants who are new to the creator economy.

Meesho Creator Commerce Surges 152 Percent as Tier 3 and 4 Markets Drive Growth

S
Storyboard
Research before making investment decisions: Understand the company's financials, business model, valuation or the mutual fund's investment strategy instead of relying on market rumours or social media recommendations. (Image: Canva)

Indian Consumer Durables Lag Global Peers in R&D Spending, Hampering Tech Leadership

C
CNBC TV18
“Microdrama won't be at a very national level thing. It would be very local, regional, cultural-centred content,” Kumar said.

INNOCEAN India Diversifies: Non-Auto Revenue Nears One-Third, Targets 50% in Three Years

S
Storyboard
D2C Shipments Surge 31.4% During Festive Sale With Tier 3 Cities Driving 45% Of Orders

D2C Shipments Surge 31.4% During Festive Sale With Tier 3 Cities Driving 45% Of Orders

S
Storyboard
The Consumer Protection (E-Commerce) (Amendment) Rules, 2026, to be effective from January 1, 2027, are designed to shine a light on that control. Search manipulations that confuse consumers or reduce relevance and sponsorship listings that don’t come with conspicuous and prominent disclosures are not permitted. Any advertised price reduction has to be accompanied by the price before the cut, meaning the lowest price over the last 30 days.

India's Retail Media Boom Faces Transparency Test Amidst ₹17,600 Crore Growth

S
Storyboard
L'Oréal Eyes India as Top 10 Market, Surpassing €1 Billion Sales by 2030

L'Oréal Eyes India as Top 10 Market, Surpassing €1 Billion Sales by 2030

C
CNBC TV18