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Ecommerce Orders Surge 31 Percent In Festive Week With Quick Commerce Jumping 85 Percent
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Storyboard•14-10-2026, 18:33
Ecommerce Orders Surge 31 Percent In Festive Week With Quick Commerce Jumping 85 Percent
- •India's e-commerce sector witnessed a 31% year-on-year rise in order volumes during the first week of the festive sales season with gross merchandise value increasing 17%.
- •Quick commerce platforms emerged as the fastest-growing channel, recording an 85% surge in order volumes.
- •FMCG products saw a massive 190% jump in orders, while beauty and personal care items grew by over 69%.
- •Tier 3 towns accounted for 42% of total e-commerce orders, leading regional demand alongside Tier 2 cities.
- •Advanced AI tools and automation significantly improved customer conversions and reduced delivery times by 30% compared to last year.
Key Questions Answered
India's e-commerce sector recorded a 31% year-on-year increase in order volumes during the first week of the festive sales season, accompanied by a 17% rise in gross merchandise value.
Quick commerce platforms were the fastest-growing channel, recording an 85% year-on-year increase in order volumes.
Tier 3 towns accounted for 42% of total e-commerce orders, while Tier 2 and Tier 3 cities combined contributed nearly two-thirds of all orders during the festive period.
