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D2C Shipments Surge 31.4% During Festive Sale With Tier 3 Cities Driving 45% Of Orders
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Storyboard•15-10-2026, 18:36
D2C Shipments Surge 31.4% During Festive Sale With Tier 3 Cities Driving 45% Of Orders
- •India's direct-to-consumer brands saw a 31.4% year-on-year increase in shipment volumes during the 2026 festive sale opening, rising from 3.12 million to 4.10 million.
- •Tier 3 cities accounted for 45% of total shipments while Tier 2 cities contributed 22%, meaning smaller markets represent about two-thirds of the D2C network orders.
- •Prepaid shipments surged 47% year-on-year to make up 52% of all D2C orders, reflecting a strong shift toward digital payments during the festive period.
- •East India emerged as the fastest-growing region with a 24.3% increase in shipments, significantly outpacing North, South, and West India.
- •While half of the analyzed brands recorded growth exceeding 25%, performance remained uneven as more than one-fifth of brands experienced shipment declines.
Key Questions Answered
India's direct-to-consumer (D2C) brands recorded a 31.4% year-on-year increase in shipment volumes during the opening days of the 2026 festive sale, rising from 3.12 million in 2025 to 4.10 million in 2026.
East India emerged as the fastest-growing region during the festive sale window, posting a 24.3% year-on-year increase in shipment volumes.
Tier 3 cities accounted for 45% of total D2C shipments, while Tier 2 cities contributed another 22%, representing roughly two-thirds of shipments across ClickPost's network.
