Stories
PCB Sells Home Broadcasting Rights at Half Price Amid Cricket Crisis
M
Moneycontrol•06-10-2026, 16:54
PCB Sells Home Broadcasting Rights at Half Price Amid Cricket Crisis
- •The Pakistan Cricket Board sold broadcasting rights for 25 international home matches at roughly half the reserve price after receiving only a single bid from state broadcaster PTV.
- •The PCB set a reserve price of 600 million rupees, but PTV secured the rights with a much lower bid of 350 million rupees due to a lack of competing interest.
- •The board's decision to disallow bidding as a consortium significantly shrunk the field of interested bidders.
- •Previous financial defaults by multiple broadcasters and the national team's below-par performances further deterred major advertisers and sponsors from participating.
Key Questions Answered
The Pakistan Cricket Board was forced to sell its broadcasting rights at nearly half the reserve price because the state-owned Pakistan Television Corporation was the only bidder.
Pakistan Television Corporation won the broadcasting rights with a low bid of 350 million rupees, which is significantly lower than the 600 million rupee reserve price set by the board.
The latest broadcasting agreement includes 25 home matches comprising five Test matches, 14 One Day Internationals, and six T20 Internationals.
