Stories
PCB Sells 25 Matches Media Rights For Half The Tender Amount
- •The Pakistan Cricket Board has suffered a massive embarrassment after receiving only half of the lowest bid amount for its broadcasting rights.
- •Pakistan Television emerged as the sole bidder, acquiring the rights for 25 home matches at just 35 crore Pakistani Rupees against a reserve price of 60 crore PKR.
- •The decline in interest was attributed to previous pending dues from broadcasters and underwhelming performances of the national team.
- •Pakistan's entire 25 matches rights sold for roughly 10.5 crore Indian Rupees, which does not even equal a single home match of India.
Key Questions Answered
The PCB received only 35 crore Pakistani Rupees for 25 home matches, which is half of its minimum reserve price of 60 crore PKR. This happened because Pakistan Television (PTV) was the sole bidder, and the board barred broadcasters from forming consortiums, leading to a lack of market competition.
Pakistan's entire package of 25 international matches sold for 350 million Pakistani Rupees, which translates to about ₹10.5 crore in Indian Rupees. In stark contrast, the BCCI generates an average revenue of ₹67.75 crore for every single home match during its 2023-2028 cycle.
Sources indicate that at least three previous broadcasters still have pending dues to be paid to the PCB. Additionally, the underwhelming recent performances of the Pakistan national teams have caused a decline in overall interest from sponsors and advertisers.
