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PCB Secures Only One Bid for Home Cricket Broadcasting Rights
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News18•06-10-2026, 15:10
PCB Secures Only One Bid for Home Cricket Broadcasting Rights
- •The Pakistan Cricket Board received just a single bid from Pakistan Television for 25 international matches on home soil.
- •PTV offered Rs 350 million, which is significantly lower than the PCB reserve price of Rs 600 million.
- •Sources attribute the weak response to the national team's below-par performances and a lack of commercial interest from sponsors.
- •Outstanding payments from previous broadcasters and a ban on forming consortiums also limited competition in the bidding process.
- •Similar subdued market responses were observed earlier this year during broadcasting rights auctions for the Pakistan Super League.
Key Questions Answered
The PCB received only a single bid from Pakistan Television because the board barred broadcasters from forming consortiums, and weak national team performances caused a lack of commercial interest from sponsors and advertisers.
The Pakistan Cricket Board put the broadcasting rights up for tender with a reserve price of Rs 600 million, but the sole bidder, Pakistan Television, offered only Rs 350 million.
The broadcasting rights package covers a total of 25 international matches on home soil, which includes five Tests, 14 ODIs, and six T20Is.
