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PCB Sells Broadcasting Rights Below Reserve Price With PTV As Sole Bidder
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News18•06-10-2026, 13:45
PCB Sells Broadcasting Rights Below Reserve Price With PTV As Sole Bidder
- •The Pakistan Cricket Board sold broadcasting rights for 25 international home matches at nearly half the reserve price after receiving only a single bid from state-owned PTV.
- •The board set a reserve price of 600 million rupees, but PTV secured the rights with a low bid of 350 million rupees.
- •The agreement covers 25 home matches including five Tests, 14 ODIs, and six T20Is scheduled over the upcoming months.
- •Officials noted that the shrinking pool of interested bidders was caused by below-par national team performances and outstanding dues owed by previous broadcasting consortiums.
Key Questions Answered
The Pakistan Cricket Board sold its broadcasting rights significantly lower than the reserve price because Pakistan Television Corporation was the sole bidder and submitted a low bid of 350 million rupees.
The latest broadcasting agreement covers a total of 25 international home matches, which include five Tests, 14 ODIs, and six T20Is.
The bidding pool shrank because the board barred consortium bidding, national teams performed poorly recently, and at least three previous broadcasters still owed money to the board from earlier deals.
