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Pakistan's Poor Performance Slashes TV Rights Revenue by 18%
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News18•04-10-2026, 18:18
Pakistan's Poor Performance Slashes TV Rights Revenue by 18%
- •Pakistan Cricket Board's (PCB) revenue is significantly impacted by the national team's poor on-field performances.
- •State-owned broadcaster PTV acquired TV rights for PCB's men's home matches (2027 onwards) for PKR 35 crore (INR 12 crore) covering 25 matches.
- •The new deal averages INR 82.8 lakh per international match, an 18% decrease from the previous deal's INR 1.01 crore per match.
- •Lack of interest in the bidding process, with only one bidder, is attributed to the team's recent poor performances and low public interest.
- •Pakistan's recent performances include a silver medal at the Asian Games 2026, a 3-0 Test series loss to England, and a 1-1 Test series draw against West Indies.
Key Questions Answered
State-owned broadcaster Pakistan Television Corporation (PTV) acquired the television rights for Pakistan's home matches starting in 2027 for PKR 35 crore (INR 12 crore) covering 25 matches, which marks an 18% decrease compared to previous broadcasting deals.
The previous broadcasting rights for the period from August 2024 to December 2026, held by a consortium of ARY & Tower Sports, earned the Pakistan Cricket Board roughly INR 1.01 crore per international match.
The lack of interest and drop in revenue were attributed partly to the national team's poor on-field performances and low public interest during matches against Ireland and Sri Lanka.
