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Google Tests Flipkart 'Buy Now' Button in Gemini AI for Direct Shopping
M
Moneycontrol•28-09-2026, 13:08
Google Tests Flipkart 'Buy Now' Button in Gemini AI for Direct Shopping
- •Google is testing a new shopping feature in India, allowing users to purchase select Flipkart products directly from Gemini and AI Mode via a "Buy" button.
- •The feature is currently in a limited test, covering smartphones, electronics, and mobile accessories, with users directed to a Flipkart-branded checkout flow.
- •This initiative is part of Google's broader strategy to integrate AI more directly into online shopping, building on its Universal Commerce Protocol (UCP).
- •For shoppers, this could streamline the buying process, enabling direct purchases from AI results without navigating to separate retailer websites.
- •The new feature could significantly impact traditional product discovery methods and affiliate marketing by offering a direct purchase path through AI assistants.
Key Questions Answered
The feature adds a "Buy" button to select Flipkart product listings within Google's AI interfaces, taking eligible users directly into a Flipkart-branded checkout flow.
The current limited trial covers a small selection of products, specifically including smartphones, electronics, and mobile accessories.
Google is reportedly preparing to expand the feature more broadly later in October, ahead of India's festive shopping period and upcoming major sales.
