Stories
ChatGPT Unveils Virtual Try-On and Favorites for Enhanced Online Shopping
- •OpenAI introduces virtual try-on for clothes and accessories, and a Favorites feature globally within ChatGPT, expanding its role in visual online shopping.
- •Users can upload a selfie or full-body photo to ChatGPT and use the new Try On option to virtually see selected clothing or accessories on themselves.
- •The virtual try-on feature is powered by OpenAI's ChatGPT Images 2.5 model, which offers improved lighting, textures, and image-editing capabilities.
- •Shoppers can save discovered products to a Library using the new Favorites feature, allowing them to revisit items and their virtual try-on previews later.
- •These new features aim to integrate AI further into the shopping journey, moving beyond simple product discovery to offer a more immersive visual experience.
Key Questions Answered
Users can upload a selfie or a full-body photograph to ChatGPT and select the Try On option that appears with eligible shopping results to generate an image of the clothing or accessory on themselves. Alternatively, users can upload a picture or screenshot of an item they like from a shopping website and ask ChatGPT to virtually try it on them.
The virtual try-on feature is powered by OpenAI's ChatGPT Images 2.5 model. This model is designed to handle lighting and textures better, follow image-editing instructions more reliably, and generate images with lower latency compared to previous technology.
The Favorites feature allows shoppers to save products they discover through ChatGPT into a Library so they can easily return to them later without having to search for the items again. These saved products appear alongside images generated through the virtual try-on feature to help users keep track of items and their visual previews.
