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Google Gemini Integrates Flipkart Buy Button for Seamless Shopping in India
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News18•30-09-2026, 12:15
Google Gemini Integrates Flipkart Buy Button for Seamless Shopping in India
- •Google is testing a new shopping feature in India, allowing users to buy Flipkart products directly through Gemini and Google’s AI Mode.
- •The "Buy button" enables users to discover products via AI and proceed to Flipkart's checkout without leaving the AI interface.
- •This feature is being tested with a limited number of users and products, including smartphones, electronics, and mobile accessories.
- •The timing coincides with Flipkart’s Big Billion Days sale, aiming to streamline the festive shopping experience.
- •The integration represents a shift in how Google envisions AI, moving beyond recommendations to facilitate direct transactions.
Key Questions Answered
Google is testing a new feature in India that allows selected users to see a Buy button for certain Flipkart products directly inside Gemini and AI Mode, launching a Flipkart-branded checkout flow without leaving the AI interface.
The current test covers a limited selection of products, specifically including smartphones, electronics, and mobile accessories.
Flipkart’s Big Billion Days sale starts with general access on October 9, following early access for Plus and Black members beginning on October 8.
