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Google Tests Direct Flipkart Purchases via Gemini and AI Mode in India
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Storyboard•27-09-2026, 12:31
Google Tests Direct Flipkart Purchases via Gemini and AI Mode in India
- •Google is experimenting with a feature in India allowing users to purchase Flipkart products directly through Gemini and Google’s AI Mode.
- •The trial adds a "Buy" button to selected Flipkart product results, leading to a Flipkart-branded checkout experience.
- •Currently, the feature is being tested with a limited number of users and products, including smartphones, electronics, and mobile accessories.
- •Google plans to expand the feature more broadly in October, ahead of India's festive shopping period.
- •This initiative is part of Google's wider AI-assisted commerce efforts, moving from product discovery to direct transactions, with Flipkart identified as a key merchant partner.
Key Questions Answered
The trial adds a “Buy” button to selected Flipkart product results inside Google's AI services. Users who tap the option are redirected to a Flipkart-branded checkout experience to complete their purchases.
Google is preparing to make the direct purchase feature available more broadly in October. This reported timing places the expansion ahead of India's festive shopping period when e-commerce platforms typically experience heightened activity.
Smartphones, electronics, and mobile accessories are among the product categories included in the current trial. The feature is presently being tested with a limited number of users and products.
