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Swiggy Instamart Explores Expanding Private Brands Beyond Food Into New Categories
M
Moneycontrol•09-10-2026, 14:35
Swiggy Instamart Explores Expanding Private Brands Beyond Food Into New Categories
- •Swiggy's quick-commerce arm Instamart is exploring opportunities to expand its private-label portfolio beyond food and beverages, following the success of brands like NOICE and Nectr.
- •The company is evaluating categories such as home and kitchen, toys, and consumer electronics through discussions with various vendors and brands.
- •No specific category has been finalized yet, and a new private-brand category launch is unlikely within the next six months.
- •The expansion aligns with Swiggy's broader Switch strategy on Instamart, which currently features around 400 brand partnerships to offer differentiated products.
- •NOICE continues to scale its food business with plans to double its entrepreneur partner base, expand its assortment to over 500 products, and introduce new categories like spices and dairy alternatives.
Key Questions Answered
Swiggy's Instamart is evaluating new private-brand opportunities across categories such as home and kitchen, toys, and consumer electronics, though no specific category has been finalized yet.
Instamart launched the Switch platform strategy to bring together roughly 400 brand partnerships, including NOICE and Nectr, in order to offer customers better-quality and differentiated products.
NOICE partners with 75 food entrepreneurs across more than 46 categories with over 380 SKUs, resulting in one out of every ten Instamart baskets containing a NOICE product.
