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BigBasket Puts Traditional Media Mandate Up For Pitch Amid Quick-Commerce Push
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Storyboard•13-10-2026, 09:35
BigBasket Puts Traditional Media Mandate Up For Pitch Amid Quick-Commerce Push
- •Tata Digital-owned BigBasket has put its traditional media mandate up for pitch as it accelerates quick-commerce expansion.
- •The media review comes as BigBasket shifts from scheduled grocery delivery to quick commerce, expanding its dark-store network to compete with Blinkit, Zepto, and Swiggy Instamart.
- •Co-founder Vipul Parekh previously outlined plans for 60 to 70 percent growth, backed by fresh produce capabilities and private labels, while operating over 850 dark stores.
- •Innovative Retail Concepts reported a 66 percent rise in losses to 3073 crore rupees alongside a revenue increase of 7.7 percent to 8223 crore rupees.
- •The company experienced a leadership transition in June 2026 with Amit Nanda taking over as CEO, and has expanded into electronics delivery and experiential outdoor marketing campaigns.
Key Questions Answered
BigBasket's traditional media mandate is up for pitch as the Tata Digital-owned online grocery platform accelerates its quick-commerce expansion to compete more aggressively with rivals like Blinkit, Zepto, and Swiggy Instamart.
According to Tata Sons' FY26 annual report, BigBasket's B2C arm, Innovative Retail Concepts, posted a 66% year-on-year increase in losses reaching ₹3,073 crore, while revenue grew by 7.7% to ₹8,223 crore.
Amit Nanda was named CEO of BigBasket in June 2026 following a leadership transition in which co-founder Hari Menon stepped down from his operational role.
