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Instamart Brand NOICE Plans Major Expansion and Financing for Food Entrepreneurs
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News18•05-10-2026, 18:30
Instamart Brand NOICE Plans Major Expansion and Financing for Food Entrepreneurs
- •Instamart clean-food brand NOICE announced plans to double its food entrepreneur partner base and expand its product assortment to over 500 items.
- •Swiggy Group CEO Sriharsha Majety and Instamart CEO Nandita Sinha revealed expansions into powdered spices, staples, cereals, and dairy alternatives.
- •NOICE currently partners with 75 food entrepreneurs across India, with one in every ten Instamart baskets containing a NOICE product.
- •A new financing program offering up to Rs 5 crore in formal credit has already disbursed Rs 2 crore in its first month to support entrepreneur growth.
Key Questions Answered
NOICE has announced plans to double its food entrepreneur partner base and expand its product assortment to over 500 items, entering new categories like powdered spices, staples, cereals, and dairy alternatives.
The financing program, delivered through Swiggy Financial Services in partnership with SIDBI, Axis Bank, and InCred Finance, offers eligible entrepreneurs up to Rs 5 crore in formal credit for product development, capacity expansion, and quality upgrades.
One in every ten Instamart baskets contains a NOICE product, and NOICE customers demonstrate 1.5x higher order frequency and 10 percentage points higher retention than the platform average.
