Stories
Lahori Zeera to Expand Brands, Target GCC with Co-Bottling Model
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CNBC TV18•26-09-2026, 14:14
Lahori Zeera to Expand Brands, Target GCC with Co-Bottling Model
- •Lahori Zeera plans to develop new "hero" brands like Lahori Aamras, leveraging a co-bottling model to overcome manufacturing constraints.
- •The company aims to expand its presence in India across 20-21 states and explore international markets, including Oman, UAE, and Sri Lanka.
- •Lahori Zeera sold 12 million bottles a day this summer, significantly higher than previous reports.
- •Despite raw material inflation, the brand maintains its market-penetrating ’10 price point, with 15-16% of revenue now from non-’10 variants.
- •The co-bottling strategy will free up capacity, allowing focus on new SKUs and international expansion into 3-4 new markets within 18 months.
Key Questions Answered
Lahori Zeera is currently in discussions with partners in Oman, the UAE, and Sri Lanka, and plans to enter at least three to four markets outside India within the next year to 18 months.
The company is easing its manufacturing constraints and scaling newer products by leveraging a co-bottling model, which ensures automated backend growth and sufficient long-term capacity.
Non-Rs 10 price point variants are performing well, with big pack sizes contributing about 15-16% of the company's revenue in just their second year of introduction.
