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Snapdeal Swagotsav Sale Sees Fashion Sales Surge 59 Percent Driven By Gen Z Shoppers
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Storyboard•12-10-2026, 11:35
Snapdeal Swagotsav Sale Sees Fashion Sales Surge 59 Percent Driven By Gen Z Shoppers
- •Snapdeal reported a 59% year-on-year increase in fashion units sold during its Swagotsav Sale starting October 4.
- •Gen Z shoppers drove demand with strong interest in both Western and ethnic wear categories.
- •Buyers outside metropolitan markets accounted for 82% of total orders, highlighting demand in smaller cities.
- •Active transacting fashion sellers increased by 94% year-on-year, with new sellers from smaller cities showing triple-digit growth.
- •Prepaid orders doubled during the sale period, contributing significantly to the overall sales growth.
Key Questions Answered
Snapdeal's Swagotsav sale recorded a 59% year-on-year increase in fashion units sold, with the total number of fashion product buyers rising by 63%.
Shoppers outside India's largest metropolitan markets accounted for 82% of all orders during Snapdeal's Swagotsav sale.
Snapdeal uses Project Gati, a 45-day acceleration programme that provides training, AI-related upgrades, free advertising credits, analytics, and shorter working capital cycles to prepare first-time sellers for higher demand.
