Stories
Snapdeal and Shiprocket See Strong Festive Demand Driven by Fashion and Gifting
- •Festive demand shows early signs of strength with fashion as a key growth driver and gifting picking up ahead of Diwali.
- •Shiprocket notes increased activity across fashion, personal care, and home decor, with Tier 2 and Tier 3 towns accounting for 60% of sales volume.
- •Snapdeal reports a 63% year-on-year increase in fashion customers during the early part of its Swagotsav sale.
- •Women's Western wear and ethnic categories have both doubled year-on-year on Snapdeal, indicating a diverse range of festive purchases.
- •Active transacting sellers in fashion on Snapdeal increased by 94% year-on-year, led by strong growth from smaller cities and towns.
Key Questions Answered
Snapdeal reported a 63% year-on-year increase in fashion customers during the early part of its festive sale, with women's Western wear and ethnic categories both doubling. Furthermore, its Swagotsav sale recorded a 59% year-on-year increase in fashion units sold.
Shiprocket expects gifting to be a major demand driver, supported by its hyperlocal delivery services which enable on-demand within-city deliveries. The platform is seeing festive activity across fashion, personal care, healthcare, small electronics, and home decor from both marketplaces and direct channels.
Tier 2 and Tier 3 towns account for around 60% of the sales volume handled on Shiprocket's platform. Similarly, shoppers outside metropolitan markets accounted for 82% of orders during Snapdeal's sale, driven heavily by Gen Z and smaller-town buyers.
