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Festive E-Commerce Sales Hit Rs 24,000 Crore in Just Two Days
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Storyboard•11-10-2026, 17:01
Festive E-Commerce Sales Hit Rs 24,000 Crore in Just Two Days
- •E-commerce platforms recorded an estimated Rs 24,000 crore in gross merchandise value during the first two days of festive sales.
- •Mobile phones emerged as the top category, accounting for up to 40 percent of total sales value.
- •Gen Z consumers made up about one-third of shoppers on the opening day, while first-time online shoppers doubled compared to last year.
- •Consumers from Tier 2 cities and rural areas drove demand, accounting for nearly two-thirds of the total shoppers.
Key Questions Answered
E-commerce platforms recorded an estimated Rs 24,000 crore in gross merchandise value during the first two days of festive sales.
Mobile phones emerged as the largest category by sales value, accounting for an estimated 38 to 40 percent of total sales.
Gen Z consumers accounted for approximately one-third of all shoppers on the opening day of the festive sales.
