Stories
Vijay Sales Anticipates Strong Festive Surge Driven By EMIs And Premium Demand
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CNBC TV18•14-10-2026, 15:08
Vijay Sales Anticipates Strong Festive Surge Driven By EMIs And Premium Demand
- •Vijay Sales expects a 20 to 25 percent value growth in festive sales, with unit sales projected to rise by 5 to 8 percent.
- •Extended summer weather in October has driven an unexpected surge in air-conditioner sales, boosting overall revenue.
- •Longer-tenure EMI schemes have helped consumers absorb sharp price hikes of up to 40 percent in mobile phones and laptops.
- •Approximately 75 to 80 percent of purchases at Vijay Sales are currently financed through credit cards or consumer finance.
- •Robotic vacuum cleaners and air fryers are emerging as standout fast-growing home appliance categories, particularly in metro cities.
Key Questions Answered
Vijay Sales expects a festive value growth of 20-25% and a unit sales rise of 5-8%, driven by widespread EMI financing, premium product demand, and an unexpected surge in air-conditioner sales from extended summer weather.
Mobile phone prices have risen by nearly 40% over the past six months, laptops have increased by 25-30%, and televisions have gone up by 8-10%.
Around 75-80% of purchases at Vijay Sales are financed through EMI schemes, utilizing either credit cards or consumer finance.
