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Festive Shoppers Embrace AI and Impulse Buying, Reveals Google-Ipsos Study
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Storyboard•08-10-2026, 13:30
Festive Shoppers Embrace AI and Impulse Buying, Reveals Google-Ipsos Study
- •A Google-commissioned Ipsos study reveals that 70% of festive purchases in India are impulsive, even though nine in 10 consumers conduct detailed online research beforehand.
- •About 51% of festive shoppers turn to AI to make choices, using it to compare specifications and personalize answers, with AI users exploring 2.8 times more online touchpoints.
- •Google Search remains central to AI-led shopping, with 94% of chatbot users also using Google Search and seven in 10 social media shoppers returning to Search for more research.
- •Visual discovery, YouTube Shorts, and creator content heavily drive unplanned festive purchases, with 53% of shoppers utilizing visual tools like Google Lens.
- •Delivery speed is a critical retailer differentiator, as 90% of shoppers consider delivery within two days non-negotiable and 81% base retailer choice on it.
Key Questions Answered
According to the Google-commissioned Ipsos consumer study, 70% of festive purchases are ultimately decided in the moment, driven by visual discovery and festive urgency.
About 51% of festive shoppers reported that artificial intelligence helped them make their purchasing choices, utilizing it for personalized answers, specifications, and trade-offs.
Delivery speed is a major factor, with 90% of shoppers considering delivery within two days to be non-negotiable and 81% choosing retailers based on how fast they fulfill orders.
