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Stagwell Launches Global Media Agency Powered by Agentic Technology
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Storyboard•07-10-2026, 15:53
Stagwell Launches Global Media Agency Powered by Agentic Technology
- •Global marketing network Stagwell has launched Stagwell Media to help brands navigate a fragmented and technology-driven media landscape.
- •The new agency builds on the performance heritage of Stagwell's Assembly agency, introducing an agile media model powered by next-generation agentic technology.
- •Stagwell Media will operate across more than 50 markets, serving major clients such as Lenovo, DP World, Mastercard, and P&G.
- •The agency is led globally by CEO Liz Rutgersson, supported by an international leadership team including regional CEOs across APAC, Europe, India, and MENA.
- •The operating model focuses on multidisciplinary teams, advanced technology, integrated creativity, and commercial growth solutions using Stagwell's Marketing Cloud.
Key Questions Answered
Stagwell Media is a newly launched global media agency by Stagwell that uses next-generation agentic technology to help brands navigate a fragmented media landscape and influence AI-driven discovery systems.
Liz Rutgersson leads Stagwell Media globally as its recently appointed CEO.
Stagwell Media operates across more than 50 markets with major clients that include Lenovo, DP World, Mastercard, and P&G.
