Stories
Zee-Backed BULLET Microdrama Partners With Vitrina For Global Expansion
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Storyboard•15-10-2026, 12:01
Zee-Backed BULLET Microdrama Partners With Vitrina For Global Expansion
- •BULLET Microdrama has partnered with media intelligence company Vitrina to explore international expansion after completing its first year in India.
- •The collaboration utilizes Vitrina's network across 100 countries and its AI platform VIQI to identify content, distribution, and co-production opportunities.
- •The partnership will also help BULLET's AI filmmaking platform, Trinetra AI, find international clients and applications for its technology.
- •Co-founder Azim Lalani stated the goal is to leverage Indian insights and build a global microdrama business through strategic partnerships.
- •Co-founder Saurabh Kushwah emphasized that cultural relevance and localization are key to making stories resonate with borderless audiences.
Key Questions Answered
The partnership allows BULLET to use Vitrina's artificial intelligence platform and industry network spanning over 100 countries to explore international expansion, identify co-production opportunities, and build global relationships with creators and streaming platforms.
BULLET plans to use its AI filmmaking platform, Trinetra AI, to identify potential international clients, find new use cases, and extend its applications beyond India.
Zee Entertainment launched BULLET, its mobile-first, AI-powered micro-drama platform aimed at Gen Z and millennial audiences, in July 2025.
