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Stagwell and ServiceNow Partner to Bridge AI Marketing Execution Gap
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Storyboard•14-10-2026, 22:13
Stagwell and ServiceNow Partner to Bridge AI Marketing Execution Gap
- •Stagwell has announced a three-year strategic partnership with ServiceNow to connect artificial intelligence investments with marketing execution and business outcomes.
- •The collaboration focuses on integrating operational systems by providing ServiceNow enterprise-wide access to Stagwell's AI-powered operating system, The Machine.
- •Forward Deployed Creatives and Forward Deployed Engineers will work directly within each other's organizations to build and deploy new solutions.
- •Stagwell agencies such as Code and Theory, 72andSunny, Movers+Shakers, and Allison Worldwide will collaborate on ServiceNow's business operations.
- •The partnership aims to accelerate decision-making, streamline execution, and link AI investments directly to marketing performance and growth.
Key Questions Answered
Stagwell and ServiceNow entered a three-year collaboration designed to help enterprises bridge the gap between artificial intelligence investments and marketing execution, linking operational systems to achieve measurable business outcomes.
Stagwell agencies including Code and Theory, 72andSunny, Movers+Shakers, and Allison Worldwide are collaborating directly on ServiceNow's business under the new partnership.
Under the partnership, Stagwell will offer ServiceNow enterprise-wide access to its AI-powered operating system, The Machine, which will work alongside ServiceNow's tools to connect people, data, and workflows.
