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Jaipur Rugs Targets 30 Percent Festive Sales Growth Driven by Expanding D2C Channels
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News18•14-10-2026, 22:30
Jaipur Rugs Targets 30 Percent Festive Sales Growth Driven by Expanding D2C Channels
- •Jaipur Rugs expects a 30 percent growth in festive sales during its annual event, targeting Rs 26 crore in revenue compared to Rs 20 crore last year.
- •The growth is heavily supported by direct-to-consumer channels and expanding reach into Tier-II and Tier-III cities without physical stores.
- •A portion of the proceeds from every rug purchase will go to a Bicycle Fund helping rural girls travel to school.
- •The company has launched its annual sale featuring around 10,000 products across various price points to cater to a broader consumer base.
- •E-commerce and modern trade channels are projected to contribute about 5 percent of the total revenue for this year's annual sale.
Key Questions Answered
Jaipur Rugs expects about a 30 percent growth in sales during its annual festive sale, targeting a revenue of Rs 26 crore compared to Rs 20 crore last year.
The company is using direct-to-consumer (D2C) channels and e-commerce digital platforms to reach customers in Tier-II and Tier-III locations where it does not have a physical store.
A portion of the proceeds from every rug purchase goes toward a Bicycle Fund designed to help girls in rural India travel to school with greater ease, safety, and independence.
