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Bosch Parent BSH Targets 60% Festive Growth in India's Rs 5,000-Crore Built-in Cooking Market
M
Moneycontrol•29-09-2026, 12:32
Bosch Parent BSH Targets 60% Festive Growth in India's Rs 5,000-Crore Built-in Cooking Market
- •BSH, Bosch's parent company, is focusing on India's underpenetrated built-in cooking market, valued at Rs 5,000 crore, aiming for growth significantly ahead of the industry average.
- •The company's full-stack portfolio has achieved a 30% CAGR, outperforming the 15-20% growth of the built-in cooking industry, with cooking expected to remain a core growth engine.
- •BSH is localizing products through its Bangalore center, incorporating Indian cooking habits with features like brass burners and smart suction in chimneys.
- •The company targets at least 60% growth in festive sales, following 55% growth in the first half, driven by strong e-commerce performance.
- •BSH sees modular kitchens as a key driver, believes consumer awareness is the main barrier, and aims for 10% of the Rs 10,000-crore premium small kitchen appliances market.
Key Questions Answered
German home appliances maker BSH values India's underpenetrated built-in cooking market at Rs 5,000 crore.
BSH is targeting at least 60 percent growth in festive sales following a strong performance in the first half of the year.
BSH is localizing products through its Bangalore-based UX and technology centre by incorporating Indian cooking habits, such as adding brass burners and smart suction features in chimneys.
