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Polycab Ad Spend Rises 26% to Rs 40.5 Crore in Q2 FY27 Amid Strong Revenue Growth
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Storyboard•15-10-2026, 14:13
Polycab Ad Spend Rises 26% to Rs 40.5 Crore in Q2 FY27 Amid Strong Revenue Growth
- •Polycab India increased its consolidated advertising and sales promotion expenditure by 25.8% year-on-year to Rs 40.5 crore in Q2 FY27.
- •Consolidated revenue from operations grew 52.8% to Rs 9,898.9 crore, driven by strong performance across wires, cables, and FMEG portfolios.
- •The FMEG business recorded its highest-ever quarterly revenue of Rs 993.1 crore, more than doubling year-on-year with EBIT margins crossing 10%.
- •The wires and cables business saw a 47% year-on-year revenue growth, supported by demand from both government and private-sector markets.
- •Consolidated profit after tax grew by 42.9% to reach Rs 990 crore for the September quarter of FY27.
Key Questions Answered
Polycab India increased its consolidated advertising and sales promotion expenditure by 25.8% year-on-year to ₹40.5 crore in the September quarter of FY27.
Polycab's FMEG business recorded its highest-ever quarterly revenue of ₹993.1 crore in Q2 FY27, more than doubling from ₹443.7 crore in the year-ago quarter, with its EBIT margin reaching 10.1%.
The wires and cables business recorded 47% year-on-year revenue growth to reach ₹8,300.5 crore in Q2 FY27, while its EBIT margin improved sequentially by about 90 basis points to 14.2%.
