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YouTube Expands Shopping Affiliate Program in India with Amazon, Meesho, and More
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Moneycontrol•24-09-2026, 14:46
YouTube Expands Shopping Affiliate Program in India with Amazon, Meesho, and More
- •YouTube is expanding its shopping affiliate program in India, adding major partners like Amazon, Meesho, Ajio, Tata CLiQ, and Snapdeal, ahead of the festive sales season.
- •The program, launched in October 2024, allows creators in YouTube’s Partner Programme to tag products from merchant partners in their videos and earn commissions on sales.
- •Creators with over 500 subscribers can participate, tagging products in long-form videos, Shorts, and livestreams, with the Amazon tie-up also expanding globally.
- •YouTube India managing director Gunjan Soni stated that this initiative unifies India’s retail powerhouses on a single digital shelf, offering creators more monetization opportunities and product choices.
- •The platform also unveiled new AI tools for creators and brands, including Ask Studio for Brand Partnerships and Creator Partnerships Boost, to streamline collaborations and amplify content.
Key Questions Answered
YouTube is expanding its shopping affiliate programme in India by adding major merchant partners including Amazon, Meesho, Ajio, Tata CLiQ, and Snapdeal ahead of the festive season.
Creators who are part of YouTube's Partner Programme and have more than 500 subscribers can sign up for the shopping affiliate programme to tag products and earn commissions.
YouTube introduced generative AI tools like Ask Studio for Brand Partnerships inside YouTube Studio to help creators pitch campaigns and quickly respond to brand briefs.
