Stories
YouTube Unveils Major AI Push: 7 Game-Changing Features for Creators and Viewers
- •YouTube is integrating AI across its platform to transform video creation, discovery, and consumption, announced at Made on YouTube 2026.
- •Users can create custom AI-powered feeds by describing desired content, moving beyond standard recommendations, initially launching in the US.
- •The Ask YouTube feature is expanding to become a shopping assistant, offering product research and comparison information to aid purchasing decisions.
- •A Gemini-powered conversational AI editing assistant will help creators edit Shorts and the YouTube Create app using text prompts, streamlining workflows.
- •Ask Studio will provide AI-driven insights into channel and video performance, helping creators understand past success and inform future content strategies.
- •Real-time AI dubbing for livestreams aims to break language barriers, enabling creators to reach diverse audiences without manual translation efforts.
- •YouTube is also introducing ways to organize Shorts into seasons and episodes, and using AI to fundamentally change how users discover content, offering more control over their viewing experience.
Key Questions Answered
Custom Feeds allow users to describe the type of content they want to watch using natural language instead of relying entirely on YouTube's standard recommendation algorithm. Viewers can save multiple custom feeds on web, mobile, and TVs, which will automatically update with fresh recommendations based on their prompts.
The expanded Ask YouTube feature helps users research products and make purchasing decisions by answering specific questions and generating organised comparison information. Viewers can receive tailored product recommendations, view comparison tables grouped by attributes, and continue asking questions directly on the watch page.
YouTube is bringing a conversational AI editing assistant powered by Google Gemini to Shorts and the YouTube Create app. This tool lets creators use text prompts to trim clips, synchronise music, add text hooks, remove pauses, and rearrange footage to streamline their production workflow.
