Stories
Snapdeal Partners with YouTube Shopping to Boost Creator-Led Commerce in Non-Metro India
- •Snapdeal has joined YouTube's affiliate program, integrating its fashion and lifestyle catalog into YouTube's creator-led commerce ecosystem.
- •The partnership allows eligible creators to tag Snapdeal products directly in videos, Shorts, and livestreams, enabling viewers to discover and purchase items.
- •Creators can earn affiliate commissions on qualifying purchases, while Snapdeal sellers gain a new channel for product discovery and sales through creator recommendations.
- •Over 80% of Snapdeal's orders come from non-metro India, with most products priced under ’599, making its value-oriented assortment central to this collaboration.
- •This initiative aims to connect product discovery with transactions, offering a direct link between Snapdeal's catalog and YouTube's creator community, especially for value-conscious consumers.
Key Questions Answered
Snapdeal has partnered with YouTube under its shopping affiliate programme to integrate its value-focused fashion and lifestyle catalogue into YouTube's creator-led commerce ecosystem, allowing eligible creators to tag products directly in videos, Shorts, and livestreams for affiliate commissions.
Eligible creators can browse and tag Snapdeal products directly within their content formats to earn commissions on qualifying purchases, while sellers gain an additional distribution channel for product discovery beyond conventional marketplace visibility.
More than 80% of Snapdeal's orders originate from non-metro India, and the majority of its platform products are priced below ₹599, forming a value-oriented assortment targeted at value-conscious consumers and Gen Z shoppers.
