Stories
YouTube Unveils AI-Powered Discovery & Shopping Tools for Enhanced Viewer Experience
- •YouTube introduces AI-powered recommendations and customizable feeds to personalize content discovery and product research for viewers.
- •New Custom Feeds allow users to create dedicated feeds based on specific interests, routines, or moods, rolling out soon in the US.
- •Ask YouTube expands to become an interactive shopping guide, offering organized video recommendations, comparison tables, and direct product questions on watch pages.
- •YouTube Studio enhances creator monetization with new tools for brand partnerships, including Ask Studio for pitches and Media Kits, and expanded Creator Partnerships in 20 countries.
- •The Shopping affiliate program is expanding to 35 countries, with Amazon product tagging coming to India and Brazil, and localized product links for global sales commissions.
Key Questions Answered
Custom Feeds allow users to create and save dedicated feeds around specific interests, routines, or moods directly from their homepage. This feature lets viewers build personalized streams for content like long-form documentaries or DIY creators.
Ask YouTube allows viewers to ask questions and follow up while researching products, offering organized video recommendations and comparison tables grouped by attributes and preferences. Users can also continue asking questions directly on the watch page or use voice interactions on TV.
YouTube is expanding its Shopping affiliate programme to 35 countries by the end of the year and bringing Amazon product tagging to India and Brazil. Additionally, tools like Ask Studio help creators handle brand briefs and pitches, while Creator Partnerships is now available in 20 countries.
