Stories
Adobe CX Enterprise Coworker Integrates with ChatGPT for Marketers
- •Adobe's CX Enterprise Coworker plugin is now available in ChatGPT, bringing enterprise marketing intelligence and agentic capabilities to the AI platform.
- •The integration helps marketing teams analyze customer experience data, build audiences, manage content workflows, and execute campaigns across Adobe applications and other enterprise systems.
- •Marketers can use natural-language conversations to investigate customer journeys, audience behavior, and create audience segments based on specific criteria.
- •The plugin connects different stages of the enterprise content supply chain, allowing users to search assets, check compliance, and create projects in Adobe Workfront.
- •Adobe will also integrate Workfront with OpenAI's Agents API in October, enabling ChatGPT agents to act as AI Collaborators for tasks like asset quality checks, copywriting, and localization.
Key Questions Answered
The CX Enterprise Coworker plugin is an integration that brings Adobe's enterprise marketing intelligence and agentic capabilities directly into ChatGPT. It allows marketers to analyze customer experience data, build audiences, manage content workflows, and execute campaigns using natural-language conversations while retaining context from their existing Adobe applications.
In October, Adobe Workfront will integrate with OpenAI's Agents API to allow enterprise customers to deploy ChatGPT agents as AI Collaborators directly within Workfront. These agents can handle tasks such as asset quality checks, copywriting, and content localization, with all completed work routed back into Workfront for human review, approvals, and auditing.
As part of an expanded partnership with OpenAI during DevDay 2026, Adobe has been named a launch partner for OpenAI's Marketplace. This allows eligible enterprise customers to apply their existing OpenAI spend toward a CX Enterprise Coworker license.
