Stories
Adobe and NVIDIA Expand Partnership to Supercharge AI Creative Workflows
- •Adobe and NVIDIA have expanded their partnership to enhance creative software performance, accelerate cloud video workflows, and drive AI personalization.
- •Key applications including Photoshop, Premiere, and Substance 3D are optimized for NVIDIA RTX Spark, delivering up to 2x faster AI processing and editing.
- •Frame.io integrates NVIDIA accelerated computing for hardware-accelerated video decoding, achieving up to five times faster embedding generation.
- •Adobe Brand Concierge is adopting NVIDIA Nemotron open models to power conversational customer experiences for enterprise clients by 2026.
- •The latest collaborative developments will be showcased at Adobe MAX from November 10 to 12.
Key Questions Answered
Adobe and NVIDIA are optimizing Photoshop, Premiere, Substance 3D, Frame.io, and Brand Concierge using NVIDIA's accelerated computing technologies and open AI models. Applications like Photoshop, Premiere, and Substance 3D are being optimized for the NVIDIA RTX Spark platform, delivering up to two times faster AI processing, editing, colour grading, and effects.
Adobe is integrating NVIDIA's accelerated computing technologies into Frame.io to speed up media processing and content discovery. The updated pipeline uses NVIDIA NVDEC for hardware-accelerated video decoding, alongside TensorRT and CUDA, resulting in approximately five times faster embedding generation and search proxies that are about 80% smaller.
Adobe Brand Concierge is a tool that helps businesses deliver conversational customer experiences, and it is being optimized with NVIDIA Nemotron open models. The updated version is expected to become available to enterprise customers later in 2026, with NVIDIA choosing Brand Concierge to power personalized interactions on NVIDIA.com using organizational data and content.
