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JioStar Introduces New Initiative As Regional Languages Dominate IPL Broadcasts
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News18•09-10-2026, 13:18
JioStar Introduces New Initiative As Regional Languages Dominate IPL Broadcasts
- •JioStar has launched the 'Beyond Boundaries' initiative to connect advertisers with the surging number of fans watching IPL matches in Tamil, Telugu, and Kannada.
- •Viewership for regional language broadcasts on JioHotstar saw significant growth during the 2026 TATA IPL season compared to the previous year.
- •Kannada language broadcasts surged by 30 percent, while Telugu and Tamil registered growths of 23 percent and 12 percent respectively.
- •Tailored regional programming such as 'Cricket with Sai', 'Inside RCB', and 'Ini Singappadhai' successfully engaged fans in respective states.
- •Over 160 commentators and experts across 12 languages provided familiar and localized commentary for regional audiences during the tournament.
Key Questions Answered
JioStar launched the 'Beyond Boundaries' initiative to connect regional language fans with advertisers. Through this program, advertisers can reach fans watching live cricket broadcasts as well as pre-match and post-match shows in Tamil, Telugu, and Kannada.
During the 2026 TATA IPL season, the reach of Kannada language broadcasts increased by 30% compared to the previous year, while Telugu and Tamil grew by 23% and 12% respectively. Additionally, watch-time on digital platforms registered a 30% growth for the Telugu language.
The Telugu broadcast featured commentators and experts such as Hanuma Vihari and M.S.K. Prasad. Meanwhile, the Kannada broadcast featured former players including Vinay Kumar and Veda Krishnamurthy.
