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Bigg Boss South Editions Smash Records With 550 Million Watch Hours In Five Weeks
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CNBC TV18•15-10-2026, 15:15
Bigg Boss South Editions Smash Records With 550 Million Watch Hours In Five Weeks
- •JioStar announced that Bigg Boss South editions crossed 550 million watch hours within five weeks, achieving the biggest launch in the franchise's history.
- •Overall watch time experienced a 20 percent increase compared to the previous year, driven by the simultaneous premiere of Tamil, Telugu, Kannada, and Malayalam editions.
- •The show was hosted by prominent stars including Vijay Sethupathi, Nagarjuna, Kichha Sudeepa, and Mohanlal across their respective regional versions.
- •Six out of ten viewers engaged with the 24x7 live feed alongside daily episodes on JioHotstar, transforming the show into an always-on entertainment service.
- •The four editions attracted over 75 brands and more than 120 sponsorships, with over half of the advertisers being new to the platform.
Key Questions Answered
JioStar's Bigg Boss South editions crossed 550 million watch hours within five weeks, marking the biggest launch in the franchise's history with overall watch time rising by 20% compared to last year.
The Tamil, Telugu, Kannada, and Malayalam versions were hosted by Vijay Sethupathi, Nagarjuna, Kichha Sudeepa, and Mohanlal, respectively.
The 24x7 live feed kept viewers highly engaged, with six in ten viewers watching it alongside the daily episodes. This turned the reality show into an always-on service rather than just a nightly television slot.
