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Regional Digital Content Drives 38% Higher Festive Engagement Than English
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Storyboard•13-10-2026, 11:27
Regional Digital Content Drives 38% Higher Festive Engagement Than English
- •Regional-language digital content is recording 38% higher festive engagement than English-language content according to Admerly.
- •The trend highlights the growing importance of vernacular audiences in India as brands ramp up campaigns for Tier-2 and Tier-3 cities.
- •Consumers are increasingly engaging with digital content in the languages they use in their everyday lives, boosting relevance and familiarity.
- •Akash Sharma of Admerly notes that the festive opportunity is shifting from broad reach to understanding where audiences are most engaged.
- •Higher interaction with regional content could also enhance publisher monetisation and make local inventory more attractive to advertisers.
Key Questions Answered
According to Admerly, regional-language digital content records a 38% higher festive engagement than English-language content.
Brands are ramping up digital campaigns to connect with consumers across Tier-2 and Tier-3 cities as well as regional markets during the competitive festive season.
Higher interaction with regional-language content can make publisher inventory more attractive to advertisers and potentially improve the commercial value of their content.
