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Sony Pictures to Launch New Tamil Entertainment Channel 'Sony Vizha' on October 19
- •Sony Pictures Networks India (SPNI) is set to launch a new Tamil general entertainment channel, Sony Vizha, on October 19 at 8 pm.
- •Sony Vizha aims to capture Tamil Nadu's distinctive spirit with the brand promise "Ithu Namma Vibe" (this is our vibe), focusing on contemporary culture, language, and everyday experiences.
- •The channel will merge global television formats with regional talent, featuring Tamil adaptations of international reality shows.
- •Initial programming includes 'Celebrity MasterChef Tamil' with Samantha Ruth Prabhu and 'Tamil Idol' with A R Rahman.
- •SPNI, an indirect wholly-owned subsidiary of Sony Group Corporation, expands its regional footprint with this launch, adding to its 29 premium channels in India.
Key Questions Answered
Sony Pictures Networks India announced that its new Tamil general entertainment channel, Sony Vizha, is scheduled to go on air on October 19 at 8 pm. The channel's name and identity were previously unveiled during Independence Day celebrations on August 15, 2026.
The initial programming lineup features Tamil adaptations of major international reality shows, including 'Celebrity MasterChef Tamil' hosted by actor Samantha Ruth Prabhu and 'Tamil Idol' featuring music composer A R Rahman.
Operating under the brand promise of "Ithu Namma Vibe" or "this is our vibe," the channel focuses on Tamil Nadu's contemporary culture, language, and everyday experiences. It blends global television formats with regional talent, stories, and traditions to celebrate Tamil Nadu as a confident and evolving state.
