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Festive Online Sales Cross 24,000 Crore in Just Two Days
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CNBC TV18•12-10-2026, 20:47
Festive Online Sales Cross 24,000 Crore in Just Two Days
- •E-commerce platforms recorded goods worth more than $2.5 billion or around ₹24,200 crore in gross merchandise value during the first two days of the festive season sale according to Redseer Strategy Consultants.
- •Shoppers placed an estimated 8 to 9 crore orders across major platforms including Amazon, Flipkart, Meesho, and Ajio during the opening two days.
- •Mobile phones remained the largest product category, accounting for 38 to 40 percent of total sales worth around ₹9,100 to ₹9,600 crore.
- •Consumer electronics contributed ₹6,000 to ₹6,500 crore, while large appliances like TVs, refrigerators, and ACs saw massive demand.
- •Shoppers from Tier 2 cities and rural areas accounted for about two-thirds of the total buyers, with first-time shoppers doubling compared to last year.
Key Questions Answered
E-commerce platforms recorded goods worth more than $2.5 billion, or approximately ₹24,200 crore, in gross merchandise value during the opening two days of the festive season sale according to Redseer Strategy Consultants.
Mobile phones remained the largest product category by sales value, accounting for an estimated 38 to 40 percent of total sales worth around ₹9,100 to ₹9,600 crore.
Shoppers from Tier 2 cities and rural areas accounted for approximately two-thirds of the estimated 6 to 6.5 crore people who purchased goods during the first two days.
