Stories
TRAI's New Spam Call Rules: 15-Day Outgoing Ban, 1-Year Disconnection for Repeat Offenses.
- •TRAI has issued new rules to curb spam and annoying commercial calls, allowing AI/ML systems to flag 'Suspected Spam' calls without customer complaints.
- •Telecom companies must share suspected spam call information within two hours, and identify the Sender's KYC within one business day.
- •If five or more CLI numbers of a Sender are suspicious within 10 days, action will be taken against them.
- •First offense via AI system leads to a 15-day suspension of all Sender's outgoing telecom services, including unused connections.
- •Repeat offenses result in a one-year disconnection of all Sender's telecom resources (SIM, PRI, SIP trunks) and blacklisting, with potential law enforcement involvement in serious cases.
Key Questions Answered
Under TRAI's updated regulations, if an AI-based system flags a number for spam, the sender's outgoing services are suspended for 15 days on the first offense. For repeat offenses, all telecom resources such as SIM, PRI, and SIP trunks can be disconnected for one year, during which the sender will also be blacklisted.
Customers looking to block all categories of telemarketing calls can send an SMS with the text "BLOCK PROMO" to 1909. This action successfully blocks promotional commercial communications without affecting transactional, service, or government messages.
When an AI system flags a call as suspected spam, the receiving telecom operator must share those details within two hours with the originating access provider. The originating access provider then identifies the sender's KYC details within one business day, and operators check if five or more CLI numbers are linked to the sender within 10 days to take action.




