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Lionsgate Play Launches Tiger TV and AI Originals in Desi Push
M
Moneycontrol•14-10-2026, 13:54
Lionsgate Play Launches Tiger TV and AI Originals in Desi Push
- •Streaming platform Lionsgate Play is launching Tiger TV on October 15, targeting Hindi and Punjabi audiences in India and international diaspora markets.
- •The new service will prioritize comedy, drama, and romance, featuring regional stars like Diljit Dosanjh, Gippy Grewal, Neeru Bajwa, and Angad Bedi.
- •Lionsgate Play plans to invest Rs 500 crore in content IP for Tiger TV over the next three years, targeting over 50 premieres in its first year.
- •The platform is also developing AI-led originals, introducing its first AI actor Yug R.Ai in the upcoming project Eklavvya using a hybrid production model.
Key Questions Answered
Tiger TV is a new streaming service by Lionsgate Play set to launch on October 15, focusing on Hindi and Punjabi content for over 135 million households in India and 7.5 to 8 million diaspora households across 12 markets.
In India, Tiger TV subscriptions are priced at Rs 349 for three months or Rs 799 annually.
Lionsgate Play is developing a slate of AI-led originals starting with Eklavvya, which introduces Yug R.Ai as the platform's first AI actor. The production combines real performance captures and human elements like voiceovers with AI-generated visuals.
