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INNOCEAN India Diversifies: Non-Auto Revenue Nears One-Third, Targets 50% in Three Years
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Storyboard•23-09-2026, 07:31
INNOCEAN India Diversifies: Non-Auto Revenue Nears One-Third, Targets 50% in Three Years
- •INNOCEAN India's non-auto business now accounts for nearly one-third of its revenue, with a goal to reach 50% within the next three years.
- •The agency has expanded its client base beyond automobiles, adding 18-20 brands in sectors like FMCG, BFSI, healthcare, and startups, including Sony, DLF, Narayana Healthcare, and Kajaria.
- •INNOCEAN's strategy focuses on geographic expansion, diversification into non-auto categories, and building capabilities in technology, data, and AI.
- •AI is moving from experimentation to implementation within INNOCEAN, being used for storyboarding, animatics, and creative adaptations, with a focus on value creation for clients.
- •The agency is exploring new content formats like microdramas, expecting significant experimentation in the next 12 months, with a focus on regionalized and culturally centered content for the Indian market.
Key Questions Answered
INNOCEAN India aims to push the contribution of its non-auto business to at least 50% of its total revenue within the next three years. Non-auto clients currently account for close to one-third of the agency's revenue.
INNOCEAN's growth strategy rests broadly on geographic expansion, diversification into non-auto categories, and capability-building across technology, data, and AI. As part of this expansion, the agency recently opened an office in Bengaluru.
AI is moving from isolated experimentation into larger implementation at INNOCEAN, serving as an integral layer within marketing operations. The agency utilizes AI tools across areas such as storyboarding, animatics, creative adaptations, and generative-engine optimization.
