Stories
Hoichoi Expands Beyond Streaming with AI Studio, Microdramas, and Audio Ventures
- •Hoichoi, a Bengali OTT pioneer, is diversifying its business with new ventures including an AI studio, microdramas, and audio content, moving beyond its core streaming platform.
- •The company launched LoglineAI, an AI-native entertainment studio developing original films, series, and branded content using its proprietary AI production pipeline, LoglineOS, with the first fully AI-generated show expected in Hoichoi's Season 10.
- •Hoichoi is introducing Sooper, a subscription-based platform for microdramas and audio dramas in Hindi, English, and other regional languages, launching simultaneously in India and the US.
- •Hoichoi FM, an audio entertainment platform focused on Bengali listeners, has been integrated into the existing Hoichoi app, offering over 1,000 minutes of diverse audio content.
- •With 40% of revenue from international markets and a focus on content, Hoichoi plans to announce 25 shows, 4-5 films, and two LoglineAI projects for its Season 10 slate, aiming for calibrated and durable growth.
Key Questions Answered
LoglineAI is a newly created AI-native entertainment studio by Hoichoi that develops original films, series, and branded content using a proprietary AI production pipeline called LoglineOS. The studio aims to build multilingual intellectual property across genres like fantasy, mythology, science fiction, horror, and animation.
Sooper is a subscription-based platform launched by Hoichoi focusing on microdramas and audio dramas, debuting simultaneously in India and the United States. At launch, it will offer more than 40 Hindi titles in India and over 20 microdramas and 20 audio drama series in the US, providing content in Hindi, English, and other regional languages.
Around 40 percent of Hoichoi's revenue now comes from outside India, with international subscribers paying roughly $10 to $12 a month. Founder Vishnu Mohta expects global markets to continue contributing significantly due to a higher willingness to pay among diaspora audiences.
